Cookie Policy
Last updated: 15th January 2026
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
Cookies help us remember your preferences, understand how you use our website, and improve your experience. They can also be used to deliver personalised content and advertisements that are relevant to your interests.
Why We Use Cookies
GravityField uses cookies for several important purposes. We use them to ensure our website functions properly, remember your preferences and settings, analyse how visitors use our website to improve our services, and provide relevant content and advertisements. Cookies also help us understand which pages are most popular and how visitors navigate our site.
We implement Google Consent Mode v2 to respect your privacy choices and ensure that tracking technologies only operate with your consent where required by law. This allows us to measure website performance whilst respecting your privacy preferences.
Types of Cookies We Use
Necessary Cookies
These cookies are essential for our website to function properly. They enable basic functionality such as page navigation, form submissions, and access to secure areas. The website cannot function properly without these cookies, so they are always active.
Examples: Session management, security tokens, cookie consent preferences
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and performance metrics to improve our services.
Examples: Page views, session duration, bounce rate, traffic sources
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may remember your preferences, language settings, or other choices you make to improve your experience on subsequent visits.
Examples: Language preferences, accessibility settings, personalised content
Marketing Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and personalised advertising.
Examples: Ad targeting, remarketing, campaign measurement, personalised advertisements
Cookie Details
Below is a detailed list of the cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and measurement | 13 months | Marketing |
| user_preferences | Stores user interface preferences | 6 months | Functional |
Third-Party Cookies
We use several third-party services that may set cookies on your device:
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. This service sets cookies to collect information about how visitors use our website.
Learn more: Google Privacy Policy
Google Ads
We use Google Ads for advertising and remarketing campaigns. This service sets cookies to deliver relevant advertisements and measure campaign effectiveness.
Learn more: Google Ads Privacy
Google Fonts
We use Google Fonts to display fonts on our website. This service may set cookies to optimise font loading and performance.
Learn more: Google Fonts Privacy
Managing Your Cookie Preferences
You can control and manage cookies in several ways. When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the cookie settings link in our website footer.
Cookie Consent Banner
Our cookie consent system respects your choices and implements Google Consent Mode v2 to ensure compliance with privacy regulations. Your preferences are stored locally and respected across all our services.
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to view, delete, and block cookies. Please note that blocking certain cookies may affect the functionality of our website.
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions > Cookies and site data
Google Consent Mode v2
We implement Google Consent Mode v2 to ensure that Google services respect your privacy choices. This technology allows us to measure website performance and advertising effectiveness whilst honouring your consent preferences for different types of data processing.
When you adjust your cookie preferences, Google Consent Mode automatically adjusts how Google Analytics and Google Ads operate on our website. This ensures compliance with privacy regulations whilst maintaining the ability to improve our services and measure their effectiveness.
Impact of Disabling Cookies
If you choose to disable cookies, some features of our website may not function properly. You may experience issues with:
- Remembering your preferences and settings
- Personalised content and recommendations
- Website performance optimisation
- Analytics and improvement of our services
- Relevant advertising and marketing communications
However, essential website functionality will continue to work even if you disable non-necessary cookies.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies or applicable laws. We will notify you of any significant changes by posting the updated policy on our website and updating the "last updated" date at the top of this page.
We encourage you to review this policy periodically to stay informed about how we use cookies and protect your privacy.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
GravityField AB
Email: privacy@gravityfield.world
Phone: +46 31 866 23 13
Address: Folkungagatan 147, 415 36 Gothenburg, Västra Götaland, Sweden